Rakuten Marketing Bolsters European Footprint and Programmatic Technology with Acquisition of Nextperf
Advanced Real-time User Scoring and Ad Intelligence Add Strength to Full-funnel Performance
SAN MATEO— July 12, 2016— Rakuten Marketing today announced that it has acquired Nextperf, a company with advanced machine learning for real-time ad and creative optimization. While increasing its presence in Europe, this integration complements the existing Rakuten Marketing display technology with enriched user scoring and ad intelligence.
These enhancements to Rakuten Marketing award-winning ad technology follow recent investments in mobile, social and cross-device technologies, as well as the activation of data intelligence from across the Rakuten network. By reinforcing its long-standing capabilities with Nextperf ad intelligence, Rakuten Marketing is demonstrating its continued pursuit to empower marketers with the most effective technology for shaping consumer experiences and improving multi-channel performance.
“Rakuten Marketing highly values technological innovation, and the best way to deliver optimal performance to our clients is by continuously evaluating how we can improve and advance our offerings,” said Tony Zito, CEO, Rakuten Marketing. “We welcome Nextperf as a strategic addition to our technology and an anchor for expanding our presence in continental Europe.”
“We’re excited about the opportunities that lie ahead for Nextperf and our team as we join forces with Rakuten Marketing,” says Nextperf CEO, Vincent Karachira. “Throughout the process, we have been impressed with Rakuten Marketing’s vision to empower marketers, and are eager to deliver that vision to our clients globally.”
Learn more about Rakuten Marketing at www.rakutenmarketing.com.
About Rakuten Marketing
Rakuten Marketing is the global leader in omnichannel marketing, delivering its vision of driving the omni experience – marketing designed for a streamlined customer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing’s omnichannel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display, Rakuten Search and Rakuten Attribution.
Operating as a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.com.
Nextperf is a world leader in retargeting solutions and artificial intelligence applied to online advertising. The company is active throughout Europe as well as in Brazil and North America, and boasts a portfolio of nearly 1,000 clients for whom it guarantees the highest market ROI. Nextperf provides a scalable platform that allows marketing departments to manage their display budget alongside real-time analysis of user profiles, purchases and dynamic content creation. Constantly innovating, the company develops new models (skin retargeting, web to store, consumer advice within banners, video) and is able to carefully segment its targets.
Further information is available on the Nextperf website: http://www.nextperf.com/
NEXT PERFORMANCE can insert the advertiser’s advertising on the NEXT PERFORMANCE NETWORK.
“NEXT PERFORMANCE NETWORK” network contains advertising spaces on websites, and paid services, belonging to or exploited by NEXT PERFORMANCE or NEXT PERFORMANCE partners; and they are accessible through various devices linked to Internet.
NEXT PERFORMANCE may allow the Advertiser to access the NEXT PERFORMANCE NETWORK website (the “Website”).
The Advertiser may use the available functionalities on the website for his account management. The Advertiser promises to protect all passwords associated with his account(s) and will be held responsible for any use of these accounts under his password.
Modification Requests take effect when the Advertiser receives the e-mail confirmation from NEXT PERFORMANCE.
However, Next Performance promises to respect the state of the art when it comes to all systems’ security protection.
Each party may terminate the present Contract, at any time, with a fourteen (14) day notice addressed in writing to the opposing party, except if otherwise mentioned in the advertising order form.
The Advertiser will pay NEXT PERFORMANCE all amounts owed until the effective date of termination.
NEXT PERFORMANCE may terminate the present Contract with immediate effect in case of a serious breach of the present terms by the Advertiser; in this case the Advertiser will immediately have to pay NEXT PERFORMANCE the remaining amount owed.
The Advertiser understands and agrees that NEXT PERFORMANCE collects online behavior data which are used for statistical optimizations.
The Advertiser represents and warrants to NEXT PERFORMANCE that the Advertising complies with all laws and applicable regulations and that he is authorized to publish, and authorizes NEXT PERFORMANCE to publish in his name and for his account, the following Advertising.
If an agency (“Agency”) concludes the present Contract in the name and on behalf of the Advertiser, the Agency declares and also guarantees (i) being the duly authorized representative for the Advertiser and (ii) that the Advertiser made no serious breach of the contract concluded with the Agency therefore that the Advertiser owes no amount in this respect.
The Advertiser promises to guarantee NEXT PERFORMANCE against any damage, responsibility and expense (including the lawyer fees and advice, within the limits of a reasonable amount) following any claim, action or court process founded on Advertising.
The Advertiser represents and warrants to NEXT PERFORMANCE that he will fulfill all the obligations laid down by the legislation under the Article II-32 of the law n ° 78-17 of 6 January 1978 amended by Ordinance No. 2011-1012 of 24 August 2011 on electronic communications. The Advertiser should ensure of the information to users and should collect their agreement before implementing and/or using cookies or any other tracer. The Advertiser should also inform users of the means at their disposal to refuse or to configure all or a part of cookies or tracers. The Advertiser agrees to indemnify NEXT PERFORMANCE against any damage, liability and expenses (including attorneys’ fees and advice, within a reasonable amount) resulting from any claim or action based on failure regarding compliance with applicable regulations about cookies.
The Advertiser will undertake the payment of all sums which will be invoiced to him within 30 days according to the NEXT PERFORMANCE billing date, except if otherwise mentioned in the Advertising Order Form. In case of non-payment within the terms mentioned above, NEXT PERFORMANCE will be able to apply penalties for late payment which will include statutory interest rate starting
at the issuing date of the invoice and reimbursement of court and out-of-court expenses incurred.
NEXT PERFORMANCE will give the Advertiser access to an online reporting tool for the duration of the present Contract. Reports generated by NEXT PERFORMANCE will constitute the base for the invoicing as mentioned in the present contract. NEXT PERFORMANCE will be able to use, data collected by the advert broadcasting technology used as part of the service provision to the Advertiser in the present Contract.
EXCEPT Particular conditions, NEXT PERFORMANCE EXCLUDES, BY THE PRESENT CONTRACT, ANY GUARANTEES AND EXPRESS, IMPLICIT, OR RELATIVE STATEMENTS. EXCEPTED AS REGARDS TO THE AMOUNTS OWED IN ACCORDANCE WITH ARTICLE 3 AND ARTICLE
6 OR IN CASE OF A CONTRACT BREACH IN ACCORDANCE WITH ARTICLE 3, NONE OF THE PARTIES WILL BE HELD RESPONSIBLE FOR THE OPPOSITE’S PARTY’S INDIRECT , INCIDENTAL, SECONDARY, EXEMPLARY DAMAGE (NOTABLY, ANY LOSS OF PROFITS, ACTIVITY INTERRUPTION, ACCESS LOSS OR NOT AUTHORISED ACCESS TO INFORMATION).
THE RESPONSIBILITY OF NEXT PERFORMANCE REGARDING THE ADVERTISER WILL BE LIMITED TO THE AMOUNTS PAYED TO NEXT PERFORMANCE AS MENTIONED IN THE PRESENT CONTRACT.
The information which one of the parts discloses to the other one and that carries the “confidential” mention or, considering circumstances, must reasonably be treated as confidential will have to be treated as confidential by the receiving party. The Advertiser is forbidden to publish a media release or to write a public press release about the present Contract or the relationship established by this Contract without prior and written consent from NEXT PERFORMANCE.
However, NEXT PERFORMANCE will be able to refer, for information purposes, to the Advertiser’s participation in the NEXT PERFORMANCE advertising network, in media releases, without the Advertiser’s agreement.
The Advertiser and the Agency (if necessary) admit that any litigation relating to the present Contract will be subject to the exclusive jurisdiction of the Paris courts, France, and promise to refer no dispute following this present contract to any other court.
The present Contract will be opposable and will benefit to the successors and the legal claimants of the parties. The present Contract constitutes the entirety of agreements between parties concerning the object of the present contract and cancels and replaces all present or previous agreements or communications.
The present Contract does not constitute an offer from NEXT PERFORMANCE and will take effect from the signature date by both parts.